Development Director needs Suggestions
by Bernard Kelly
HOW TO ATTRACT ELUSIVE MEMBERS?
I recently accepted an unpaid position as the Development Director at a Learning & Living Centre, but the task is actually to find elusive members.
We are located in an affluent suburb, populated by retirees who had decision-making responsibilities when they were in the workforce.
We offer a variety of programs which - over the years - have become staid and routine, and so too have been the marketing effort to attract new members.
So I have established a new program "Retirement - Enjoy It More"
This is the promotion:
"We are a group of modern elders and meet (face-to-face) every Third Tuesday during term at 10.30 am. for 90 minutes.
"Venue is South Barwon Community Centre, 33 Mt. Pleasant Road, Belmont 3216 Vic.
"Our over-arching theme is to maintain our zest for living during retirement, through our friendship group and monthly stimulating discussions on lifestyle themes, led by published author and syndicated columnist Bernard Kelly and with a panel of stimulating guest speakers.
"An enthusiastic team of Directors are responsible for ongoing programs - such as the $2 travel club, home renovations in anticipation of old age, mental health education, Lifelong Learning, non-credit short courses, study trips, and special events for adults aged 60+.
"First attendance is free"
So my question to you is - How Can I Attract Elusive Members?